Full Job Description
Job Title: Digital Content Strategist
Company: Amazon
Location: Denver, Colorado
About Us
At Amazon, we strive to be Earth's most customer-centric company, where customers can discover anything they might want to buy online. We set big goals and are seeking to drive innovative digital content strategies to fuel our growth. Our Denver office is at the forefront of transforming the e-commerce landscape and is seeking a talented Digital Content Strategist to join our vibrant team.
Your Role
As a Digital Content Strategist at Amazon, you will play a key role in developing, executing, and optimizing our digital content strategies across multiple platforms. You will work closely with cross-functional teams including marketing, product management, and design to create compelling content that drives customer engagement and conversion.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with Amazon’s brand goals and objectives.
- Create engaging and original content across various digital channels including websites, social media, email campaigns, and blogs.
- Utilize SEO best practices to optimize content for search engines and increase organic traffic.
- Analyze and monitor performance metrics to assess content effectiveness and identify opportunities for improvement.
- Collaborate with the design, product, and marketing teams to create cohesive content campaigns that drive brand awareness and engagement.
- Identify emerging trends in digital content and recommend innovative strategies to stay ahead of the competition.
- Manage content calendars and ensure timely delivery of content across platforms.
- Conduct A/B testing to refine and enhance content strategies based on user response and analytics.
- Work closely with the social media team to develop sharable content that enhances online community engagement.
- Support the training and development of junior content team members through mentorship and guidance.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy or related roles.
- Proven expertise in developing effective content strategies that drive engagement and conversion.
- Strong knowledge of SEO, content marketing tools, and analytics platforms (Google Analytics, SEMrush, etc.).
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Experience in managing multiple projects simultaneously while meeting deadlines.
- Understanding of e-commerce and digital marketing trends will be a significant advantage.
- Excellent communication and interpersonal skills with the ability to work collaboratively in a fast-paced environment.
- Proficiency in using content management systems (CMS) and digital asset management tools.
Why Join Us?
At Amazon, we believe that every day is an opportunity to innovate and deliver the best for our customers. By joining our team as a Digital Content Strategist, you will:
- Work at one of the world's leading e-commerce companies in a dynamic and fast-paced environment.
- Collaborate with a diverse team of creative professionals committed to innovation and excellence.
- Get access to cutting-edge tools and technologies to enhance your skill set and improve content strategies.
- Enjoy competitive salary and benefits packages, including health care, generous vacation, and a supportive work-life balance.
- Have opportunities for career growth and personal development across various disciplines and sectors.
Our Culture
Amazon fosters an inclusive workplace where diverse perspectives are valued. We believe in empowering our employees and encouraging management at all levels to hold themselves accountable. If you're driven by customers and committed to excellence, we want you on our team.
How to Apply
If you’re ready to elevate your career as a Digital Content Strategist in Denver, we invite you to apply. Please submit your resume along with a cover letter detailing your relevant experience and your vision for developing remarkable digital content strategies at Amazon.
Join us at Amazon, where you can not only develop as a digital content strategist but also contribute to exciting projects that shape the future of e-commerce!